Digital Marketing

case study

digital radio

organic marketing for modern creatives & brands

Prime Society Takes Flight:

From Local Band to Global Buzz


Phoenix-based Prime Society (@primesoc) weren't satisfied with just rocking their hometown. They craved a national audience, and their single "Paradise" became their launchpad. They embarked on a 3-month digital radio campaign that shattered expectations. Here's how they defied expectations and ignited a fan frenzy across the globe:

Digital Radio Takes "Paradise" to the Masses


#2 on the Top 150 Independent Airplay Charts

#56 on the Top 200 Global Airplay Charts


This massive exposure put "Paradise" in the ears of over 3 MILLION listeners across the US and internationally. Weekly reports kept them informed, detailing station play, locations, and the number of times their song was spun, building anticipation with every spin.


The Spotify Surprise


But the real magic happened after the radio campaign ended. Prime Society witnessed a meteoric rise on Spotify:


24,000+ Saves

20,000+ Third-Party Playlist Adds

200,000+ Discover Weekly & Release Radar Streams

500,000+ Total Streams

3.5x Average Listens per Listener


The Journey Continues


With a taste of global success, Prime Society isn't slowing down. Their full album is out, and in April 2024, they launched a second digital radio campaign to propel their new single, "Coffin," even further. Buckle up, music fans – Prime Society is just getting started.


"This is the best marketing we've ever done," the band declared. "We couldn't be happier!"


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