organic marketing for modern creatives & brands

Unlocking Spotify

How We Turned Up the Volume for Ghostluvme and Lil Uzi Vert

In the highly competitive landscape of the music industry, artists face the daunting challenge of breaking through the noise and reaching a wider audience. Ghostluvme and Lil Uzi Vert aimed to reach a wider audience for their song "Facts" to build numbers on top of Uzi's worldwide fan base.

To amplify the reach and impact of their collaboration, our agency developed and executed a comprehensive Spotify Ads campaign. This campaign focused on leveraging Spotify's powerful targeting capabilities to connect with new audiences while reinforcing engagement with existing fans.

The Campaign

Our Spotify Ads campaign for Ghostluvme and Lil Uzi Vert centered around a multi-faceted approach:

Strategic Audience Targeting

We meticulously identified target audiences based on demographics, listening habits, and overlapping fan interests between the two artists.

Compelling Ad Creatives

We crafted engaging ad creatives that accurately represented the artists’ unique styles and sounds, capturing the essence of their music.

Optimized Ad Placement

We leverage Spotify Audio Ads to maximize visibility and engagement with the target audience.

Continuous Campaign Optimization

We closely monitored campaign performance and made data-driven adjustments to refine targeting, ad creatives, and bidding strategies.

The Results

The campaign yielded exceptional results for Ghostluvme and Lil Uzi Vert, demonstrating the power of targeted advertising within the music industry.

Key metrics from February to April 2023:

• 18+ million streams
• 4.5+ million listeners
• 3.9 streams per listener
• 490,000+ playlist adds
• 600,000+ saves

Since the campaign started, with continued investment in Spotify Ads, "Fact" has achieved remarkable growth, amassing 37,894,706 streams and nearly 1 million playlist adds.

Conclusion

The Spotify Ads campaign for Ghostluvme and Lil Uzi Vert showcases the effectiveness of targeted advertising in driving significant audience growth and engagement. By leveraging Spotify’s platform and data-driven insights, we were able to amplify the artists’ reach, increase their listener base, and contribute to the success of their music.

rjm studios

"Alive helped me gain fans and they also respond very quickly. I recommend using them. 👌🏾"

2mile music group

"We’ve been working with Alive for several months now and it’s only been a good experience."

1amkayne

"Great company to build with! Great customer service. Always responsive! Never had to chase."